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With the POPI Act (Protection of Personal Information Act) in effect, you need to be careful when you source email lists in South Africa.

It’s not legal to buy email lists in South Africa, even if they have been obtained from a public source since you need subscribers’ consent to send them direct marketing. Your bulk email clients also won’t allow you to send bulk emails with too many complaints coming in, so it’s really not worth it to go this route.

More on the direct (email) marketing act here.

So, where do you source a South African email list?

That’s where Prized comes in. Our fully opted-in list allows companies to promote their products & services by running campaigns. This includes being able to introduce your offer to our growing database of South Africans.

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