Here at Prized, we’ve refined the types of competitions that we’re able to run and can offer advertisers various options.
Incentivised Surveys
Incentivised surveys are a powerful tool for gathering valuable insights while actively engaging your audience. By offering rewards, be it discounts, exclusive access, or prize entries, these surveys encourage participation, ensuring a higher response rate. This approach not only garners detailed feedback but also fosters a stronger connection between your brand and its customers.
Ideal for market research, customer satisfaction assessment, or product development, incentivised surveys turn the routine task of data collection into a mutually beneficial experience, driving engagement and providing actionable intelligence to steer your business strategies.
Video Review Submission Contests
Video review submission contests are an innovative approach to customer engagement and content creation. By inviting customers to submit video reviews of your products or services, you not only gather authentic testimonials but also foster a sense of community among your audience. These contests can generate a wealth of user-generated content, providing you with genuine, relatable material for your marketing campaigns.
Participants, enticed by the chance to win prizes, are motivated to create creative and persuasive reviews, thus amplifying your brand’s reach. This strategy not only enhances brand visibility but also offers invaluable insights into customer experiences, making it a win-win for both the business and its clients. A bonus is that your social media team will have more content to work with too.
Photo Contests
Photo contests are a highly engaging and visually stimulating way to connect with your audience. By inviting participants to submit their own photographs, often themed around your brand or a specific concept, these contests cultivate creativity and personal investment in your brand. This approach not only generates a rich array of user-generated content but also significantly boosts social media interaction and brand visibility.
Participants, driven by the opportunity to showcase their talent and win attractive prizes, are likely to share their entries widely, further enhancing your brand’s reach. Photo contests, therefore, serve as an excellent tool for building a vibrant community around your brand, while simultaneously enriching your marketing collateral with authentic, customer-centric visuals.
Caption Contests
Caption contests are a delightful and interactive way to engage your audience, sparking creativity and humour. In these contests, participants are presented with an image – perhaps something humorous, intriguing, or brand-related – and are challenged to come up with the most original or amusing caption. This format encourages participation from a wide audience, as it requires minimal effort yet offers a platform for expressive creativity.
The resulting captions often lead to increased social media engagement, as participants share their entries and vote for their favorites. For your brand, it’s a chance to not only generate lively content but also to gain insights into the personalities and preferences of your audience. Caption contests are a simple yet effective tool to drive engagement, foster community, and infuse your brand’s social media presence with a sense of fun and camaraderie.
Sweepstakes
Sweepstakes are a straightforward and compelling method to attract a broad audience and generate excitement around your brand. These contests involve participants entering for a chance to win, often through simple actions like filling out a form, making a purchase, or following your social media accounts.
The allure of winning a prize, especially with minimal effort, encourages a wide range of people to engage with your brand. This type of contest can significantly increase your customer database, boost social media followers, and enhance brand visibility. The random selection of winners in sweepstakes adds an element of fairness and excitement, making it an ideal strategy for businesses looking to increase engagement and reach with minimal complexity.
Quiz Contest
Quiz contests offer a unique and interactive way to engage with your audience while educating them about your brand or industry. These contests challenge participants to answer questions, often related to your products, services, or relevant topics, providing an entertaining way to increase brand awareness and customer knowledge.
The competitive element of trying to score high or achieve a perfect result adds excitement, encouraging participants to share their scores and challenge friends. This not only amplifies your reach but also fosters a sense of community and friendly competition. Additionally, the data collected from these quizzes can offer valuable insights into your audience’s preferences and understanding of your brand, making quiz contests a smart blend of marketing, education, and engagement.
Hybrid Contests
We often run a combination of the above competition types on campaigns and can get very creative around the entry mechanisms. Our platform supports the following campaign mechanisms:
- Email Subscription – in some cases directly to client databases, else collection of emails. Subscription is core to our platform as it’s part of all of our campaigns.
- Image Submission – we can take image submissions on contests.
- Viral Referrals – Contestants can get a unique share link and gain additional entries for referred friends who also enter. This is an excellent way to grow your database and we include this in most campaigns. Referrals happen via social media, email or direct sharing of their unique links.
- Social Follows – we can link to your social channels and entrants will gain additional entries by following your social media channel(s).
- Watch a Video – we can point entrants to a specific video (usually hosted on YouTube) for them to gain additional entries into the giveaway. Sometimes combining this with a short questionnaire about the video works well. You can also request entrants to view a video or post on Facebook, Instagram or TikTok.
- Social Shares – in addition to following, we can also have entrants share a specific message on their social channels to gain additional entries. This is another viral aspect of our platform.
- Answer a Question – we can add short surveys or questionnaires to the competition.
- Write a Blog Post – we can request entrants to write a blog post to enter the competition.
- Leave a Comment – we can request entrants to leave a comment on any particular post (social, blog etc)
- Submit a Review – entrants submit a product, service or company review on the platform you recommend to enter the competition.
- Subscribe to Podcast – entrants are requested to subscribe to a podcast to enter the giveaway.
- And more!
